79% of probiotic food and supplement sales growth is due to the increasing consumer concern about preventive health1. A strong consumer interest for preventive health partly explains this phenomenon as 70 million American adults suffer from digestive problems. Probiotics are also sought to counter traveler’s diarrhea or nosocomial infections in children1. The increasing number of scientific studies confirming the benefits of probiotics also contribute to the market growth2.
“34% of Canadians who consume natural health products say they consume probiotics.”
1. Frost and Sullivan (2013). Probiotic and enzyme market analysis.
2. Cosgrove (2010). GIA report confirms market growth and massive growth potential.
Over the last few years,
sales of foods and supplements
containing probiotics increased by 79%.